Prophet is an integrated consulting firm and agency that specializes in branding, marketing, design, analytics, and innovation. The firm is headquartered in San Francisco and has offices in the United States, Europe, and Asia. The firm is best known for the rebranding of Swiss bank UBS, BP's Beyond Petroleum and T-Mobile's "Un-carrier" positioning.
Prophet was founded in 1992 by Scott Galloway and Ian Chaplin, both graduates of the University of California, Berkeley's Haas School of Business.
In 1998, Michael Dunn was named company president. Around the same time, author and consultant David Aaker began working with Prophet. Aaker currently serves as the company's vice chairman. Dunn was named chief executive officer in 2000. He is currently the firm's Chairman and CEO. Prophet's annual revenue has grown to approximately $125 million with over 450 employees worldwide.
In early 2009, Prophet acquired Richmond, Virginia-based Play, a creativity and innovation company. Prophet acquired Noshokaty, Döring & Thun, a Berlin-based strategic marketing firm in 2011, which brought in clients including Allianz, Deutsche Telekom, General Motors Europe, Deutsche Postbank, Sony, and Volkswagen.
In 2012, Prophet acquired several agencies beginning with (r)evolution, an Atlanta-based branding, marketing, and innovation consultancy. Prophet then acquired the Material Group, a Chicago-based digital design and development studio. Later that year Prophet also acquired Figtree, a brand and design firm with offices in London and Hong Kong.
In 2015, Prophet acquired Altimeter Group, the technology firm founded by Charlene Li. Altimeter operates under the name Altimeter, a Prophet Company. Its focus is research related to digital transformation, customer experience and connected technology.
Prophet has 12 offices worldwide:
- ^ a b c Dunn, James (October 26, 2010). "Prophet: German office leads European growth". San Francisco Business Times.
- ^ "Prophet LinkedIn Profile". LinkedIn.
- ^ a b Farey-Jones, Daniel (December 3, 2012). "Figtree deal expands US brand consultancy Prophet". Brand Republic.
- ^ Brekke, Dan (January 23, 2000). "The Future Is Now-or Never". New York Times.
- ^ Bianchi, Alessandra (December 1, 1993). "Market research, student style. (Prophet Market Research hires graduate students on college campuses nationwide on a contract basis) (Brief Article)". Inc. Archived from the original on February 2, 2014.
- ^ a b "Michael Dunn Bloomberg Businessweek Profile". Bloomberg Businessweek.
- ^ "Michael Dunn Forbes Profile". Forbes.
- ^ Krauss, Michael (March 1, 2005). "High-tech brands begin blazing new trail". Marketing News.
- ^ "David Aaker Haas School of Business Profile". Berkeley.edu.
- ^ St. John, Olivia (January 21, 2013). "Made in USA makes comeback as a marketing tool". USA Today.
- ^ Roberto, Ned; Roberto, Ardy (October 24, 2006). "David Aaker on the challenges a successful chief marketing officer faces". Philippine Daily Inquirer.
- ^ "Marketing Entrepreneur". CalBusiness. Fall 2011.
- ^ Elliott, Stuart. Accounts, People, Miscellany. New York Times. January 25, 2009.
- ^ "Prophet Acquires Atlanta Consultancy, (r)evolution". The Business Journals.
- ^ Dwyer, Ann (September 13, 2012). "Prophet acquires Chicago digital design startup Material Group". Crain's Chicago.
- ^ "Marketing firm Prophet acquires Altimeter Group to form one-stop digital transformation shop". VentureBeat. Retrieved 2016-04-12.
- ^ "Prophet Expands Digital Capabilities With Acquisition of Altimeter Group". Reuters. 2015-07-22. Retrieved 2016-04-12.
- ^ "Prophet Acquires Atlanta Consultancy, (r)evolution". Atlanta City Biz. August 13, 2012.
- ^ Chowdrhy, Amit (September 14, 2012). "Prophet Acquires Chicago Digital Firm Material Group". Pulse2.com.
- ^ "Prophet acquires Play". MandMGlobal.com. January 14, 2009. Archived from the original on February 2, 2014.